The leadership team.
Kate and Jesse have highly complimentary strengths. Jesse is the big picture commercial thinker, and Kate is the analyst and data wrangler.
Kate is at the helm of home-base, in New Zealand, while Jesse lives in England, where she provides a bridge for New Zealand business activity in the UK and EU, and vice versa.
Jesse Henderson, Business Development
Jesse’s background in sales, marketing, and entrepreneurship spans the manufacturing, tech, and food and beverage sectors.
She has developed specific expertise in disruptive clean technology, helping high-growth SMEs and startups develop business and licensing models that gain traction and secure investment.
Jesse operates internationally, from her base in New Zealand, as a fractional sales director, go to market strategist, and business consultant. She focuses on customer, connection and continuous improvement to build robust sales systems.
Whether acting as an interim executive or an advisor to MDs, Jesse provides the strategic challenge and expertise necessary to drive commercial success.
Jesse is a driving force in entrepreneur and startup ecosystem development. Her work is helping to build a thriving startup community, committed to diversity, impact and collaboration, in the region of Te Tai Tokerau, New Zealand.
A skilled facilitator, MC and speaker, from her base in the East Midlands (UK), Jesse is building the Get Better Problems IP marketplace, alongside researching “How to Catalyse Game Changing Inventions (that could save the world).”
My ‘why’ is to create the best conditions for success for (super hero) Enviro-Tech, so it can get to work, saving the world.
Startup success seems almost impossible. To catalyse game changing IP, we should expand system boundaries, and build new bridges. I want to know - what sort of bridges - what new mechanisms, and interventions - should we build? This is the subject of my (to me, incredibly exci) independent research project.
I'm hugely interested in the Aotearoa New Zealand concept of “Te Arawhiti” (The Bridge). I strive to create spaces where the world of indigenous economic methodologies, and that of the western system, collaborate, and strengthen each other.
As Programme Manager of a regional startup ecosystem (NZ), 2018-2024, I led the growth of a new, regional innovation and enterprise ecosystem, working with founders, local and central Government, industry, investors and the community. The work builds capability and capacity, through investment training, workshops, and pitch nights.
As Director of Business Development, and co-founder, at Get Better Problems, I support a portfolio of ambitious, high-growth-potential SMEs and startups to significantly improve their business performance, become more profitable, and achieve international commercialisation of impact IP.
Kate Greenaway, Business Analyst
Business Analyst Kate is an expert at wrangling multi-data sets to bring meaningful insight to business decision making. Kate’s work drives profitability and efficiency and is invaluable in the development of robust business cases in preparation for capital raising.
Drawing on her background in IT and Systems Design, and her fierce commercial acumen, Kate delivers market research projects that are deep, valuable, and pragmatic.
A skilled spreadsheet architect, Kate develops tools to optimise visibility for every facet of a business, which can significantly improve decision making, and increase likelihood of success.
