We empower disrupters, building strong businesses for brilliant inventions.
Do you know why we called our firm “Get Better Problems”?
It came from a moment of clarity. The goal is not a place of no problems, the goal is to move through your problems and on to better ones (and to move through those, in their turn).
Meet the Directors
Jesse Henderson and Sophie Wiltshier are fiercely commercial, energetic, and impact-led. Operating internationally from their bases in Aotearoa NZ, and the United Kingdom.
“Startups need fast, thorough, and effective.”
Jesse’s background in business development and entrepreneurship spans manufacturing, tech, and FMCG and contributes to her strength in commercialising disruptive inventions.
Sophie’s experience in HR, Governance, and the deep tech innovation ecosystem beautifully prepares her for life on the cutting edge, where her work helps to build structural resilience into rapidly changing businesses.
Together, Jesse and Sophie operate as consultants and advisors to product-focused entrepreneurs, who want the benefits of fractional co-founders, and first-hires in the very early stages of their business.
They understand what it takes to build teams and generate revenue, and can provide the strategic challenge and expertise leaders need to drive commercial success.
Services:
Choice
Move your thinking forward, from an idea you choose to move into a valid commercial opportunity
Traction
For businesses that have something worth pursuing and now need to prove demand, build revenue and scale.
Exit
The objective is to increase enterprise value while reducing founder dependency.